Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.

close
back to blog

Inside Ad Spend—Q2 2017

July 24 th 2017

Welcome to Inside Ad Spend – SMI’s monthly look at what’s happening around the ad market, giving you key stats you need to know. This month, we look back at Q2 and how the overall ad industry performed.

ACROSS THE AD INDUSTRY

The total advertising market closed the quarter up +3.8% compared to Q2 2016, due to a strong showing by Digital which ended the quarter up +11% following modest single digit growth in Q1 2017. The National TV market ended the quarter flat compared to Q2 2016, with -0.8% decrease in spend. Radio, Magazines, Print and Out-of-Home all saw year-over-year declines for the quarter with -4%, -16%, -20% and -1%, respectively.

DIGITAL AD SPEND PICKS UP IN Q2

The Digital sector grew +11% in Q2 2017, following its first only single-digit growth in Q1 2017. That brings the sector’s YTD (Jan – June 2017) growth rate to +9%. Social saw strong growth at +55%, Search saw a +12% increase, and Internet Radio increased by +7%.

NATIONAL TV AD SPEND SEE A FLAT Q2

In Q2 2017, the National Television market was nominally flat, with a -0.8% year-over-year dip. Cable networks saw a -4% decrease while Broadcast networks registered a +4% increase compared to Q2 2016. The 4% swing between Broadcast and Cable can be largely attributed to the airing of the final three games of the NCAA tournament in April. This year, these games were carried on CBS at the expense of TBS and Cable.

For more on what happened across the ad industry in Q2 check out our Q2 Report or get in touch for a demo and sample data points.

SMI Team

More Posts

SMI Update: January Ad Spend Emerges as Stable as SMI Moves to Fortnightly Publishing of ALL Media and Category Ad Spend Data

AUSTRALIA’S media Agency market has kicked off 2018 in stable fashion with the updated January media ad spend data from Standard Media Index (SMI) showing the total back just 0.3% from last year’s record January result at $461.5 million. And this data release – which compares to the 8.2% decline reported before two weeks ago before late Digital […]

March 8th 2018

Data to Drive Sales Strategies: New Product Category Ad Spend Data in Australia and New Zealand

When we started SMI in 2009 the goal was to provide structure and clarity to an industry that was historically opaque. And we’ve been lucky to forge relationships with others in the industry, not just in Australia and New Zealand, but across the world, that want to help us provide that transparency. But as the […]

November 8th 2017

Introducing Predictive Ad Earnings Forecasts for FB and GOOGL

Today, we’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside. It works by taking the real ad spend in our Core […]

October 25th 2017