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Introducing Predictive Ad Earnings Forecasts for FB and GOOGL

October 25 th 2017

Today, we’re extremely excited to share our new Ad Earnings Model with everyone. In short, it’s a new, predictive data point that helps investors understand the fundamental performance of key media companies, such as Google and Facebook, to assess near and long-term potential upside.

It works by taking the real ad spend in our Core and AccuTV products, and combines it with proprietary ad market knowledge and unpublished information, to model out 100% of the expected reported advertising revenue for select media companies. While we’ve always been known for our real-time, accurate ad spend data, this is the first time we’ve developed a predictive product. Our analysts have built a model using machine learning algorithms that get even more accurate with every iteration.

Here’s what our CEO James Fennessy had to say about why we developed the model, and why we feel it’s so important:

“The Ad Earnings Model marks a significant moment for us. While we’ve always focused on helping our clients use our data to find the right insights in as timely a manner as possible, this is the first time we’ve expanded our product offering to include predictions and forward-looking analysis. We believe that data is the new ‘expert networks,’ and saw an opportunity to give investors an even smarter data point by evolving what’s been one of the most trusted sources of advertising expenditures for years.”

We know that the importance of accurate and reliable data points to manage risk in the ever-changing media investment industry cannot be taken lightly. If you’re already using our Core and AccuTV products, adding our Ad Earnings Models to your plate, creates a powerful trifecta. We believe that for investors who want more conviction around their own market models, and the ability to better gauge potential upsides over the next six to 12 months, there’s no better information out there. The Investors who have tested the model, continue to subscribe due to the consistency, and correlation of the numbers to reported earnings.

The Ad Earnings Model is currently available for a select universe of stocks which includes Facebook and Google. If you want to learn more about how it works, or to see a demo get in touch here or reach out to Aubrey Hodges at Aubrey [AT] standardmediaindex [DOT] com.

SMI Team

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