Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.

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Harness data to master the market.

SMI has the most accurate data when you need it to maximise returns. Fully understand how events and trends across the world are affecting your portfolio so you can make informed investment decisions and beat the market.

Trend
Spotting

Refine your portfolio with real data insights.

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Quarterly
Forecasting

The next best thing to a crystal ball.

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CATEGORIES

Analyse data by category and subcategories to easily create a balanced portfolio

FORECASTING

Mitigate the risk of future events and changing economies with forecasted data

CROSS-PLATFORM

Gather insights across the entire media landscape for a complete picture

CUSTOM REPORTS

Request in-depth, actionable research for specific industries or companies

MARKET INSIGHTS

Find key trends highlighted in a syndicated, monthly report around leading listed media stocks

Use data from your competition to stay on top, or get there faster.

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Data at critical mass.

SMI MARKET INSIGHTS

Our magic is in our method.

REAL SPEND

We source actual ad spend from the majority of major media buying holding companies in Australia and New Zealand. No estimates, no smoke and mirrors.

REAL TIME

We keep our data up to date and delivered quickly. Our ad spend data across all media is cleansed, aggregated, and published fortnightly.

REAL INSIGHTS

What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.

REAL RESULTS

Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.

So, what's in our toolbox?

SMI’s Media Data gives the only clear 360-degree picture of the Australian and New Zealand advertising markets— detailing key industry trends across all media, media sectors, state-based markets and vendors. It’s the only way to quickly know what’s actually happening in the media market, giving you the knowledge to make the right decisions.

FULL MARKET COVERAGE

Monitor media mix ad spend trends on 16K+ individual media, grouped into seven major media types and 56 media sectors

DIGITAL ACCURACY

All digital vendor and category data is updated twice a month to provide the most updated and accurate view on digital ad spend trends

PRICING & INVESTMENT

Insert details on industry demand to determine inventory pricing, product investment and innovation opportunities

COMPREHENSIVE INSIGHTS

All Media Data can also be seen by content genre, geographic state and agency market

SECTOR ANALYSIS

Use the data to forecast media trends, analyse potential acquisitions and create optimised media plans

HISTORICAL ANALYSIS

SMI datasets date back to 2007 offering accurate, historical trends

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Forget estimates. Marketers need to know what’s going on, especially in the increasingly complex world of digital media. SMI’s Category Data delivers that clarity. In Australia, we organise the agency data into 40 main product categories and 126 (and growing) digital categories. In New Zealand we have 36 product categories. Marketers now have a cross-platform view of ad spend at their fingertips so they can make important decisions based on real market trends.

AD SUBCATEGORIES

38 product categories and 108 product subcategories (like wine and spirits, or beer)

COST TRENDS

Actual spots across genres and networks to monitor potential areas of investment

MARKET SHARE

Easily view share of ad spend by categories,network and TV owners

GROWTH DRIVERS

Visibility into new programs and special events influencing market changes

MAKEGOODS

The ability to see a network’s performance based on their commercial load

BRAND LEVEL

Get highly accurate ad spend estimates for all non-SMI pool advertisers

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By combining our real ad spend with key market triggers, we can model quarterly earnings for major media companies. SMI’s Quarterly Forecast gives a highly accurate predictive view of the advertising market, enabling investment decisions before your competitors and well in advance of public reports.

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