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Press Mentions

Backlash over Nine’s Google tie

SMI data for the last financial year shows a merged Nine-Fairfax would rake in 15.8 per cent of agency revenue, with Google coming in third with 9 per cent.

August 20th 2018 | The Australian

How To Track The Effectiveness Of Social Media Advertising On In-Store Sales

In June, SMI reported agency bookings on social media was up 13 per cent and by 2022 it’s predicted there will be more than $2.2 billion poured into social media ads.

August 14th 2018 | B&T

Radio, cinema and outdoor show strongest performance in SMI 2017/2018 FY media agency spend

New Zealand’s media agency market spent $1.04 billion in the 2017/18 financial year according to Standard Media Index (SMI), bringing four years of consecutive financial growth to an end.

August 13th 2018 | StopPress

Media Agency Bookings at a High

Media agencies bookings have climbed an extra $282.2 million in advertising this financial year to $7.35 billion. SMI managing director Jane Ratcliffe said the results were unprecedented.

August 3rd 2018 | AdNews

Sport Drives TV Ad Spending Surge in June, Reports SMI

June’s sports events delivered a bonanza month for Australia’s media agencies and TV networks with the Standard Media Index reporting a 4.9% growth in ad spend for the month with metro TV seeing an 8.5% revenue surge on the back of SBS’s World Cup bookings and Nine having two State of Origin games.

August 1st 2018 | Mumbrella

SMI: Advertising Appetite for News Media Improves in Q2 2018

Australia’s news media sector remains the third largest media sector by ad revenue. Newspapers and news websites continue to show improvements in advertising revenue in the second quarter of 2018. Digital ad expenditure increased by 10.8%, according to the latest News Media Index (NMI) with data collated by Standard Media Index (SMI).

July 30th 2018 | MediaWeek

Report: Digital Publishing Ad Spend Up 10%

Using data collated by Standard Media Index (SMI), the News Media Index found national newspapers have reported positive growth in direct ad revenue for the second consecutive quarter, up 5.5 per cent into $5.7 million in Q2, building on the growth seen since Q2, 2016.

July 30th 2018 | B&T

Commonwealth Games Drove April’s ‘Perfect Advertising Storm’, SMI Claims

The Commonwealth Games drove advertising spend in April with metropolitan TV seeing 15% growth over last year’s figures, the Standard Media Index reported today.

June 6th 2018 | Mumbrella

Podcast: A Conversation with SMI CEO James Fennessy

With the media world reliant on data, strong analytics become the key to actionable insights.  Hear how Standard Media Index (SMI) does that for TV networks to Wall Street fund managers, and what their Global Chief Executive Officer, James Fennessy, projects for TV and Digital advertising this year.

April 19th 2018 | MediaVillage

Advertising Spending Jumped in February with Outdoor and Radio the Big Winners, Says SMI

Advertising spend by media agencies has seen a dramatic improvement in most key categories, new data from Standard Media Index suggests. According to SMI, February saw ad spend grow by a “stellar” 7.6% compared to the same month in 2017. By contrast, January had been down by 8.1% year on year.

April 4th 2018 | Mumbrella

Between the Covers

Standard Media Index data for 2018 shows a 42.5 per cent decline in ad bookings for print magazines in the year from January 2017, with magazines’ digital properties also suffering a 40.5 per cent decline in the same period.

March 20th 2018 | Inside Story

SMI Data: January Ad Spend Emerges As Stable

Australia’s media agency market has kicked off 2018 in a stable fashion with the updated January media ad spend data from Standard Media Index (SMI) showing the total back just 0.3 per cent from last year’s record January result at $461.5 million.

March 6th 2018 | B&T

SMI January: Metro TV, Regional Radio and Retail Outdoor Reporting Increases

SMI has reported market demand is back 8.2% at $425.3 million for January, but that’s mostly due to an abnormally high level of late digital bookings due to be included at month end. The metropolitan TV, regional radio and retail outdoor sectors are delivering above-average gains this month with metropolitan TV growing agency spend 5.1% to report its best January result in three years.

February 16th 2018 | MediaWeek

Big Bucks for Big Game Ads

FOX Business discusses NFL ad revenue based on SMI data on the Television show “Making Money with Charles Payne.”

January 30th 2018 | FOX Business

Advertisers Pull Back on NFL Spending

Marketers spent $2.42 billion on in-game NFL commercials in 2017, a 1.2 percent decline from the previous regular season, according to Standard Media Index, which tracked outlays at NBC, CBS, Fox and ESPN. Ad spending had increased the two previous seasons.

January 25th 2018 | Bloomberg

NFL Ratings Are Down This Season, but TV Ad Spending Still Jumped 2 Percent in September

Ad spend on NFL games in September increased 2 percent from the year prior, according to new data from Standard Media Index. According to SMI, which tracks 70 percent of national ad spending from global and independent agencies, ad load in NFL games has jumped 2 percent, accounting for around 15 more minutes of commercials overall than in September 2016.

October 23rd 2017 | AdWeek

NFL Games Draw 2% Increase in Ad Spending During September, SMI Says

SMI said that while revenue did increase slightly, there was also an increase in makegoods (or audience deficiency units) across all TV networks that air NFL games. In September last year, ADUs accounted for 13% of all spots, and in September this year, that figure rose to 20% of all spots.

October 23rd 2017 | FierceCable

NFL Has Lower Ratings, But Pricier TV Spots

With a week to go before the start of the new NFL season, perception problems remain for the league — but probably not with national TV advertising dollars.

August 31st 2017 | MediaPost

Here’s Why the Effects of Advertising’s Brand Safety Crisis Will Be Permanent

Does the brand safety crisis that ripped through the advertising industry this year now show signs of settling down? With some advertisers who pulled out of YouTube now coming back, there might be a sense that the worst is now over.

August 31st 2017 | The Huffington Post

Fox will Air Shorter Advertisements During NFL Games

Fox will be airing six-second ads to NFL games this fall. According to The New York Times, the News Corp.-owned television network first tested six-second ad breaks during this month’s Teen Choice Awards and reportedly charged $75,000 per six-second ad.

August 31st 2017 | New York Business

IABNZ’s Internet Advertising Report: new methodology, desktop leads the way and mobile remains small

Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.

August 29th 2017 | StopPress

Axios Media Trends – Global Media Slump

Over the next five years, the annual global growth rate for the media and entertainment industry will be 4.2%, PricewaterhouseCoopers estimates — slower that the predicted growth rate of global GDP. Revenue streams that have historically driven growth within the industry (like print advertising, music downloads and cinemas) are losing market share in the global economy as cheaper, more efficient digital mediums replace them, like digital advertising, music streaming and digital home video.

August 29th 2017 | Axios

Celebrity Gossip Shows from Page Six and Daily Mail Bring a Tabloid War to TV

Not so long ago, most television viewers were content to while away the midday hours watching soap operas, game shows and courtroom dramas.

August 25th 2017 | Los Angeles Times

YouTube Finally Realized Neo-Nazis are Bad for Business

If you’re a neo-Nazi or religious extremist on YouTube, it’s going to be a lot tougher to host your stuff on the internet’s largest video network.

August 25th 2017 | Vice News

SMI: Radio Hotter Than July With 22% National Ad Revenue Rise

After several disappointing months of declining advertising spending, radio can finally toast some positive news from July as billings spiked double-digits. According to the latest data from Standard Media Index, national radio ad revenue jumped 22% last month, compared to a year ago.

August 24th 2017 | InsideRadio

Standard Media Index: YouTube’s Direct Ad Spend Down 26% In Q2 Amid Brand Safety Crackdown

While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their purse strings after the video platform’s brand safety scare.

August 24th 2017 | AdExchanger

Sports Gave TV Advertising a Boost in July, SMI Says

National TV ad revenue rose 2.5% in July thanks largely to gains in sports on cable, according to new figures from research company Standard Media Index.

August 23rd 2017 | Broadcasting & Cable

Digital Media Returns High Growth For July, TV Posts 5% Gain

After a few months of slower growth, digital-media advertising revenue has resumed its double-digit climb – – with social media, search and internet radio among its strongest performers.

August 23rd 2017 | MediaPost

Sports Helps Cable’s July Ad Spend

Cable saw a nearly 30 percent increase in spending around sports programming last month, according to advertising intelligence company Standard Media Index. National TV’s 2.5 percent increase in spend for July came mostly from cable, which saw a 3.7 percent bump.

August 23rd 2017 | Cablefax

Automotive Advertisers Underpin Australian Media as Other Advertisers Fall Away, Data Reveals

Growth in the Australian advertising sector is being underpinned by the automotive industry, with TV and digital relying heavily on car makers for revenue as other sectors fall away, new Standard Media Index figures have revealed.

August 23rd 2017 | Mumbrella

Mindshare Wins Pharma Giant Sanofi’s Global Media Account

GroupM’s Mindshare has won the media account of French pharmaceutical company Sanofi following a global review.

August 18th 2017 | AdNews

SMI July: Agencies Start New Year in an Uncertain State, Ad Spend Down 12.5%

The media agency market has started the new financial year in an uncertain state, with total demand down 12.5% to $496.6m (before late digital bookings are added at month end) as the market struggles against a tough comparative period, reports SMI.

August 17th 2017 | Mediaweek

NEWSMedia Spend Dips again, According to Latest SMI Figures

The media agency market has started the new financial year in an uncertain state, with total demand down 12.5% to $496.6m (before late digital bookings are added at month end) as the market struggles against a tough comparative period, reports SMI.

August 16th 2017 | Mumbrella

SMI Data: Tough Start to New Financial Year For Agency Market

Australia’s media agency market has started the new financial year in an uncertain state, with total demand back 12.5 per cent to $496.6 million (before latest digital bookings are added at month end) as the market struggles against a tough comparative period.

August 16th 2017 | B&T

Axios Media Trends – The Global Online Terror Crackdown

China announced Friday that it’s investigating its own tech companies, like Tencent and Baidu, for giving users an avenue to spread violence and terror. That follows government campaigns announced earlier this year in the U.K., France, and Germany to place legal liability on tech companies for failing to control the presence of terrorist-related content on their platforms.

August 15th 2017 | Axios

SMI Agency Ad Spend Figures: Outdoor Outpaces Digital Growth for FY 2016/2017

Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.

August 15th 2017 | StopPress

Why oOh!Media Ltd Share Price Jumped Today

Outdoor advertising business oOh!Media Ltd (ASX: OML) has reported its half-year earnings results this morning. The announcement sent the shares jumping 5.9% to $4.28, although they remain well below their 52-week high price of almost $5.70.

August 14th 2017 | The Motley Fool

Failed APN Outdoor Merger Attempt Cost Ooh! $2m

Ooh!Media has reported an 18% lift in revenue for the first half of the year and says half of its revenue now comes from digital.

August 14th 2017 | AdNews

SMI Product Categories Triple Across All Media

SMI has announced that marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.

August 3rd 2017 | Mediaweek

SMI Triples Product Categories Across All Media, Offers Cross-channel Data

Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.

August 3rd 2017 | B&T

Marketers Gain Cross-channel Ad Spend Data with SMI Product Categories Tripling Across All Media

Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.

August 3rd 2017 | Campaign Brief

SMI Expands Coverage of Product Categories

Marketers will be given more detailed cross-platform advertising spending and share of voice data after Standard Media Index tripled the number of product categories it reports.

August 3rd 2017 | Mumbrella

Retailers Grew This by $90 Million in FY17

Australia’s retail advertisers have been revealed as the largest advertising spenders from any product category in the 2017 financial year, according to research from the Standard Media Index (SMI).

July 31st 2017 | ragtrader

Australian News Media Sees 11% Fall in Ad Revenues

Advertising revenues across both print and digital for the news media industry slipped by 10.9% in the last financial year, figures released by industry body NewsMediaWorks today reveal.

July 31st 2017 | Mumbrella

News Media’s Ad Revenue Plunges By Double Digits For FY17

Australia’s news media sector has reported a double-digit drop in ad revenue for the last financial year, with premium news media websites continuing to struggle in the programmatic sector.

July 31st 2017 | B&T

Advertisers Warned Against Snubbing Premium Publishers

Premium publisher sites are being “under-represented” in programmatic media buys, says News Media Works CEO Peter Miller.

July 31st 2017 | AdNews

Digital Media Again Powers Rise In Q2 YOY Ad Revenues.

Aided by a surge in digital media ad revenues, the advertising market perked up 3.8% in Q2 2017, compared to the same period a year ago. According to new estimates by the Standard Media Index, digital media ad billings climbed 11% in the second quarter, an improvement over single-digit growth in Q1 2017.

July 25th 2017 | InsideRadio

Ad Market Sees Uptick, Digital Rises 11%

The U.S. advertising market grew 3.8% in the second quarter of this year — largely due to an 11% gain in digital media.

July 21st 2017 | MediaPost

Despite a Stronger Than Anticipated Upfront, TV Ad Revenue Was Flat in the Second Quarter

The just-concluded upfront market was stronger than expected, but the national TV market was relatively flat year over year in the second quarter, according to new data from Standard Media Index.

July 21st 2017 | AdWeek

SMI: National TV Ad Spending Flat in Second Quarter

National TV advertising spending was basically flat in the second quarter, according to the latest figures from research company Standard Media Index

July 21st 2017 | Broadcasting & Cable

Fox News’ Tucker Carlson Show Boasts Most Expensive Cable News Ads, Study Finds

MSNBC is also on a roll, bringing in ratings and ad dollars, according to a report from an ad firm.

July 21st 2017 | The Hollywood Reporter

TV Upfronts Defy Predictions of Doom and Gloom

Even as ratings sink, analysts estimate ad sales volume is up 3  percent to 4  percent over 2016.

July 20th 2017 | The Hollywood Reporter

How Brands and Publishers can Create Effective Digital Video Content

Australians are spending an average of 13 hours and four minutes monthly watching some form of video on the internet each month, according to the first Australian Video Viewing Report – compiled by OzTAM, Regional TAM and Nielsen this year.

July 19th 2017 | Mumbrella

TV, Outdoor and Cinema Media Bookings Grow in Non-govt Categories

Television, cinema and outdoor media bookings have had a strong June across most categories once the effects of last year’s federal election are taken into account, according to the latest Standard Media Index figures.

July 18th 2017 | AdNews

SMI June: Agency spend sets new FY record over $7.1b

Australia’s media agency market is this month feeling the full effect of last year’s pre-federal election advertising deluge with government category spending now back 69% year-on-year and disguising solid underlying growth across key media and media sectors.

July 18th 2017 | Mediaweek

ESPN, Broadcasters Are Said to Confront Football Ad Slump

TV networks including ESPN are bracing for a drop in advertising revenue for football games in the coming season, which could drag down sales growth for sports broadcasts overall, advertising and television executives say.

July 13th 2017 | Bloomberg Technology

Behind the Scenes at ‘Fox & Friends,’ America’s Most Influential Morning Show (Seriously)

In the studio with the program Trump loves and the rest of the media loves to hate as it becomes the eye of the president’s media hurricane, with ratings and revenue soaring and its controversial hosts reveling in their new relevance: “It’s just so exciting. All of it. I look at this as exciting and interesting.”

July 13th 2017 | The Hollywood Reporter

Fox News Still No. 1, and Spending Less Money to Stay There

The Wall Street Journal catches up with several Fox News anchors and network chief Rupert Murdoch following a year of tumult at the network.

July 11th 2017 | TVNewser

Amid Turbulence, Fox News Holds On to No. 1 Spot as MSNBC Rises

When Tucker Carlson was getting ready to take over as Bill O’Reilly’s replacement at Fox News this spring, he said network boss and 21st Century Fox Executive Chairman Rupert Murdoch told him, “relax and enjoy yourself.”

July 10th 2017 | The Wall Street Journal

Consumer Electronics Brands Cut Digital Adspend

Consumer electronics brands in Australia appear to be reverting to a selection of traditional media channels after cutting their digital adspend in the first quarter of the year.

July 3rd 2017 | WARC

Ad-Spend Down For Consumer Electronics

New reports claim that consumer electronics marketers have decreased their advertising expenditure in the first quarter of 2017.

June 30th 2017 | ChannelNews

Consumer Electronics Brands Switch Back to Traditional Channels as Digital Drops

onsumer electronics brands are turning back to traditional media channels as digital spend decreased in the first quarter of this year, according to Standard Media Index (SMI) figures.

June 30th 2017 | AdNews

Aussie Consumer Electronics Marketers Pull Back Their Ad Spend: SMI

Australia’s consumer electronics (CE) marketers have decreased their advertising expenditure by 7.7 per cent in the first quarter of 2017, despite the increasing popularity and sophistication of electronic gadgets and cheaper prices, according to new data from Standard Media Index (SMI).

June 30th 2017 | B&T

Pharma Marketing: Here’s Where the Drug Money Goes

Pharmaceutical companies are shifting more of their digital budgets towards programmatically-traded advertising to better contextually target campaigns.

June 29th 2017 | AdNews

TV Upfront Market, After A Slow Start, Might Be Helped By Stable Economy

The adage about a rising tide lifting all boats seems to be especially relevant to the major television networks as they swing into the homestretch of this year’s upfront ad sales season.

June 23rd 2017 | Deadline

MSNBC Gives Conservative Radio Host Hugh Hewitt a Show

The commentator is joining MSNBC’s Saturday morning lineup, a move that is sure to raise eyebrows at the network and among its left-leaning fans.

June 22nd 2017 | Hollywood Reporter

Knowledge is Power: Jane Schulze on how SMI Data is Key to Unlocking Digital

When Standard Media Index (SMI) first launched, the media industry was reliant on spending estimates and sector data as to how different sectors were performing.

June 22nd 2017 | mediaweek

Cable News Saw Big Ad Spend Increases in May, But Broadcast Prime Time Took a Hit

In May, the last month of the 2016-17 TV season, the national advertising market was up slightly year over year on the continued strength of cable news and lifestyle networks.

June 21st 2017 | AdWeek

U.S. Ad Spend Rises In May, Digital Up 16%

Reversing a slight April decline in U.S. advertising spending, May posted a 7% gain over the same month in 2016.

June 21st 2017 | MediaPost

Trump vs. Mainstream Media: MSNBC, CNN Make Millions Off President

Throughout his campaign and first six months of his administration, President Donald Trump has waged a war with the mainstream press such as CNN, The New York Times and many other outlets.

June 21st 2017 | Newsweek

SMI: National TV Ad Spending Up 2% in May

National TV ad spending rose 2% in May from a year ago, according to new figures from research company Standard Media Index.

June 21st 2017 | B&C

Nice Work If You Can Get It: As May C3 Ratings Fall 14%, Network Ad Revenue Rises

The final month of the 2016-17 broadcast season was something of a disaster from a ratings perspective, although in keeping with the dynamics of the TV marketplace, the exodus of viewers didn’t precipitate a drop in ad spending.

June 21st 2017 | AdAge

Time Warner will Create 10 Original Shows for Snapchat

Snapchat has many more shows, created by some of the top TV channels, coming over the next two years.

June 19th 2017 | Mashable

EXCLUSIVE: How You are Spending Online

Australia’s retail sector continues to invest in digital media as it faces an increasingly disruptive market but there’s little agreement on the preferred digital media channel, the latest Standard Media Index (SMI) advertising payment data has revealed.

June 19th 2017 | Ragtrader

Network Ten’s Administration Won’t Scare Away Advertisers, For Now

The fallout from Ten Network’s plunge into administration is starting to spread to other parts of the sector with predictions the collapse could send up to $120 million of extra revenue to rival Nine network if deep cuts are necessary to get the company back in the black.

June 16th 2017 | The Age

May Media Agency Bookings Drop Nearly 10%

Media agency bookings in May dropped by nearly 10% year-on-year due to the effects of last year’s federal election, according to the Standard Media Index. The total amount was $589.5 million, prior to late digital bookings.

June 16th 2017 | AdNews

Ad Market Drops Nearly 10% Following 2016 Federal Election, According to SMI Numbers

The impact of election spending ahead of the 2016 federal vote has led to a near double-digit fall in year-on-year agency bookings for May 2017, with a 9.7% decline in adspend compared to the previous year.

June 15th 2017 | Mumbrella

Upfronts Still Matter, Despite Sea of Advertising Choices

Based on ad spending from October to September, Standard Media Index saw the 2015-16 national broadcast and cable TV Upfront generated $14.5 billion in ad dollars for the primetime daypart. The most recent period, October 2016 to March 2017, saw an increase of +1% in primetime Upfront buys compared to the same time period.

June 5th 2017 | MediaVillage

Morning Scramble: Ad Dollars Surged at ‘CBS This Morning’ in 2016

In TV’s scorched-earth morning-TV wars, Madison Avenue is placing more stock in broadcast TV’s third-place show – a signal of growing confidence in CBS’ “CBS This Morning.”

March 23rd 2017 | Variety

Cable’s Top Morning Show ‘Fox & Friends’ Gets a Ratings Bump from its Biggest Fan, President Trump

President Trump is pretty adamant about his disdain for the news media. But he knows who his friends are.

March 15th 2017 | Los Angeles Times

Trump Proves Comedy Gold for US Networks’ Late-night Satire

Ratings and advertising rise for shows that deliver sharpest criticisms of president Trump…

February 26th 2017 | Financial Times

NBC Helps Drive TV Ad Spending Up 5.7% in January, SMI Says

In January, the television market witnessed a 5.7% increase in ad spending, according to Standard Media Index. The firm said cable hauled in the bulk of the money with an 8.2% year-over-year increase for the month, while broadcast recorded a 2.8% annual increase.

February 25th 2017 | FierceCable

Trump Continues to Be Lucrative for Cable News Networks, and SNL

Regardless of what one thinks about Donald Trump’s presidency, it’s been an unqualified success in at least one area: the ad revenue surge it’s providing to the networks and shows that are covering it.

February 24th 2017 | AdWeek

Why Snap’s Claim That TV Is Dying Is a Big Exaggeration

Snap Inc., which held its , would like you to believe young people are turning away from TV, and fast. In its filing for an initial public offering, Snap asserts that 18 to 24 year-olds are watching 35% less television that they did six years ago.

February 22nd 2017 | TheStreet

Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.

January 25th 2017 | AdWeek

The Scatter Market Plateaus; Venture Capital Has Slowed For Ad Tech

After a scorching hot upfront period, Standard Media Index (SMI) notes the scatter market seems to have plateaued, writes Anthony Crupi at Ad Age. Case in point: The broadcast scatter market was down 10.5% YoY in June.

August 30th 2016 | AdExchanger

This Summer, More Digital Backlash

Advertisers are moving their money back to cable and broadcast. Digital ad spending is still growing. But it’s no longer booming, or at least it’s not this summer.

August 27th 2016 | Media Life

TV Ad Spending Rose 3.2% to $2.4B in July

Ad spending on national TV rose 3.2% to $2.4 billion in July, powered by a big gain in cable, according to new figures from research company Standard Media Index.

August 26th 2016 | Broadcasting & Cable

National TV Ad Spend Up 3.2%; Cable Gains 5.6%

Total national TV advertising dollars grew by 3.2% in July to $2.46 billion – – in line with overall U.S. advertising growth for the month – – with cable networks posting the strongest results.

August 26th 2016 | MediaPost

Doldrums: Broadcast Ad Sales Growth Slows in July

Media bosses during the most recent earnings season raved about the strength of the scatter market, but the July ad sales figures suggest that the once-torrid broadcast market may be cooling down.

August 26th 2016 | AdvertisingAge

SMI Enables ‘Full Market’ Coverage Of National TV, Provides Visibility On GroupM Spending

Standard Media Index is introducing a new modeling technique that will give the ad industry full market transparency of the national TV advertising marketplace.

July 27th 2016 | MediaPost

Madison Avenue Trading Volume Falls 10% In April, Up 18% From 12-Month Low

The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue’s media trading volume. The index, called the U.S. Ad Market Tracker, is a collaboration between MediaPost and Standard Media Index, and is based on actual media dollar volume processed from a pool of agencies representing about 80% of the major agency holding companies.

May 22nd 2015 | MediaPost

U.S. Ad Spending Ticks Up in January, But TV Remains Weak

TV networks are gearing up for the spring “upfronts,” where cable and broadcast companies present their upcoming seasons to marketers in the hopes of securing ad contracts.

February 24th 2015 | The Wall Street Journal

2014 Ends on A Weak Note for TV Networks

TV networks were hoping for a year-end surge in ad dollars thanks to holiday ad spending, but their shopping carts came up a bit empty.

January 22nd 2015 | The Wall Street Journal

SMI: TV Ad Spending Down 2% in November

Advertising spending on television declined 2% in November, according to new figures from research company Standard Media Index. Spending on cable was down 4%. Broadcast spending was up 3%, with NBC and CBS each up 6%, according to SMI.

December 18th 2014 | Broadcasting & Cable

Scatter TV Share Improves, Weak Ad Market Remains

The scatter TV market continues to be the focus of this year’s 2014-2015 TV season advertising market — all in the wake of a weak upfront ad market set this past summer.

December 17th 2014 | MediaPost

TV Ad Spending Drops in October

Advertising spending on TV was down 9% in October, according to new data from Standard Media Index.

December 5th 2014 | Broadcasting & Cable

TV Ad Spending Drops in October: SMI

TV advertising dropped 9% in October, with cable’s rate of decline below the medium’s overall fall.

December 5th 2014 | Multichannel

Yet More Evidence That Advertisers Are Pulling Money Out Of TV

There is yet more quantifiable evidence advertisers are switching off from tV.

December 5th 2014 | Business Insider

Weak Upfront Sees Loss In Dollar Share For Broadcast, Cable

A softer-than-usual TV upfront market continues to hamper both broadcast and cable networks.

December 3rd 2014 | MediaPost

TV Ad Spend Falls In October As Movie Studios Cut Commercials

After suffering through a lackluster “upfront” market, TV is still trying to tune in advertising this fall while Madison Avenue embraces the digital world.

December 2nd 2014 | Variety
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Press Releases

SMI Unveils New NZ Product Category Breakthrough

Global ad spend data provider Standard Media Index has delivered to the NZ media data the first visibility on ad spend for 96 Product Categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking for the first time.

August 26th 2018

SMI Australia Launches World First Outdoor Ad Format Data

AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend data.

May 2nd 2018

US Ad Market Grows by 3.7% in 2017 – Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow

Through the entirety of 2017 (Jan. – Dec.), the advertising market grew +3.7%. Digital led the growth with an +11.9% increase. Television fell -3%, while Radio rose +5.9% and Out-of-Home rose +4.6%.

January 23rd 2018

US Ad Market Has a Strong November – Digital, National TV, OOH and Radio All See Growth

In November 2017, the total advertising market was up +5%. Digital continues to increase with +9% more spend in the month. A +14% increase in out-of-home, and +2% increases in both National TV and Radio, contributed to the overall positive ad market as well.

December 20th 2017

Australia’s Four Pillar Banks Gain Digital Ad Spend Transparency

Standard Media Index has created the first-ever bespoke industry database for Australia’s Four Pillar Banks, to deliver transparency around Digital media advertising expenditure.

December 4th 2017

July Ad Market Delivers Strong Growth Thanks to Digital, Radio and Cable Sports

Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for July 2017. The total advertising market closed up +12% compared to July 2016, thanks to Digital’s +19% YoY growth and an increase from Radio, which saw an astounding +22% YoY Growth. The National TV market ended July up +2.5% and Out-of-Home saw a rise of +2% compared to July 2016. Newspapers and Magazines still saw decreases of -16% and -6% compared to July 2016, respectively, but those declines are much less than where both ended Q2 2017.

August 18th 2017

SMI Product Categories Triple Across All Media, Giving Marketers Cross-channel Ad Spend and Share of Voice Data for First Time

Marketers now have unprecedented visibility into actual advertising expenditure in their specific markets for the first time ever, with Standard Media Index (SMI) tripling the number of product categories for which it provides data to 126.

August 2nd 2017

During a Strong Upfront, Q2 National TV Ad Revenue Flat

Standard Media Index (SMI), the advertising intelligence company bringing clarity to the ad industry, today unveiled updated advertising revenue figures for Q2 2017. The total advertising market closed the quarter up +3.8% compared to Q2 2016, due to a strong showing by Digital which ended the quarter up +11% following modest single digit growth in Q1 2017.

July 21st 2017

Abnormal 2016 Govt Category Ad Spend Skews Agency Bookings in June and Q2 2017

AUSTRALIA’S media Agency market is this month feeling the full effect of last year’s pre-Federal election advertising deluge with Government Category spending now back 69% year-on- year and disguising solid underlying growth across key media and media sectors.

July 16th 2017

National Advertising Market Sees Incremental Q1 2017 Growth

TV and Digital Continue to See Volume Increase, but Growth Rates are Leveling Out.

April 25th 2017

New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales

New Data Shows Excessive Increase in Digital Ad Spend Negatively Influence Sales

March 17th 2017

SMI 2016 Ad Spend Summary

Digital Ad Spend Slows in 2016, Television Remains Champ.

January 25th 2017

Standard Media Index Adds New Product and Partnership Lead, Scales Strategic Operations

Former TiVo Executive Boon Yap Joins SMI to Help Capitalize on the Growing Opportunity of Attribution.

December 1st 2016

New Year Starts Off with a Bang, Driven by Big Gains in Sports & Politics

MLB World Series Doubles Ad Revenue for FOX, NFL Grows Despite October Rating Declines and Cable News Stations Peak in Last Weeks of Election.

November 24th 2016

Collapse of Fantasy Football Spend Bites Hard Into TV Results in September

Rio Olympics and Digital Growth propel Q3 2016 to Strongest Q3 on Record.

October 7th 2016

Continued TV Strength Points to Strong Upfront

As the dust settles from last month’s upfront presentations, the television sector showed that it was moderately more vibrant in May than it was the same time a year ago – a positive sign as negotiations for TV’s 2016-17 upfront marketplace gain pace.

June 22nd 2016

Sales Grow Faster for Advertisers Upping TV Spend

New study: Sales of 12 fast-growing advertisers grew 15% after TV spend increased 26% over two years.

June 10th 2016

World-first SMI Partnership Delivers a New Standard in Industry Ad Spend Reporting

SMI report shows Australian news media ad revenues totalled $2.4 billion in 2015.

May 12th 2016

Broadcast and Digital Help Q1 Finish on a High

March SMI data shows advertisers look for big, measurable audiences in fragmenting market.

April 22nd 2016

U.S. Ad Expenditure Racks Up 10% Growth in February

SMI’s latest data shows higher ad investment in all media sectors, except print.

March 18th 2016

Ad Market Ends 2015 on a High Note

New SMI data shows all media sectors, except magazines, grow in Q4.

January 26th 2016

Ad Market Surges 23% in November, Delivers Record Number

Latest SMI data logs steep increases across all media sectors.

December 18th 2015

International Ad Spend Soars 7.2% Higher in Q3

Pharma, Tech and Auto Advertisers Drive the Gains.

December 16th 2015

US Advertising Market Drops in October, Driven by Soft TV Upfront Spend

Standard Media Index reports Q4 kicked off with -4% decline in total ad spend.

December 5th 2015

September Ad Market Uptick Despite Soft TV Spend

Standard Media Index data records robust Q3 driven by digital, OOH and newspapers.

October 21st 2015

TV Posts Big Gains at Start of New Broadcast Year

New SMI report points to vibrant ad spending across almost all media sectors.

October 19th 2015

Exclusive Digital Ad Data Brings Deeper Visibility to Market

Standard Media Index delivers the most accurate digital ad spend data to marketers.

October 8th 2015

August Ad Market Records Highest Growth This Year

Standard Media Index data shows growth in almost all media sectors bar Broadcast TV.

September 22nd 2015

Vibrant July Ad Market Lifted by Digital and OOH

Standard Media Index’s July data points to no recovery for TV despite major broadcast events.

August 20th 2015

How Much Ad Revenue is Digital Really Stealing from Traditional Media?

With marketer demand for digital media exploding, a new Standard Media Index (SMI) analysis has been able to pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels.

July 30th 2015

Digital and Out-Of-Home Star in May Ad Market

Standard Media Index’s data shows the TV sector continues to decline in the face of falling ratings.

July 18th 2015

June Ad Market Hit by Absence of 2014 World Cup Dollars

Standard Media Index’s Q2 report shows modest overall growth for the quarter.

June 21st 2015

U.S. Ad Spending Up +5% to Kick Off Year, Despite Soft TV Market

Standard Media Index’s data shows the TV sector continues to decline in the face of falling ratings.

June 18th 2015

Ad Market Stays Flat in April, Digital Media Surges

Standard Media Index’s data shows TV advertisers continue to shift dollars to digital.

May 22nd 2015

National TV Ad Market Uptick in March Lifts Q1 Results

Standard Media Index’s March data shows slight broadcast comeback as cable stays strong.

April 18th 2015

Global Ad Spending Soars to Record Levels in 2014

Standard Media Index compares its U.S, U.K. and Australian ad spend data.

March 13th 2015

US Ad Market Stalls in Q4 2014, Led by Lackluster TV Sector.

Standard Media Index’s Q4 report says digital spend hit $7.6B, up +15%.

January 21st 2015
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