SMI Australia Launches World First Outdoor Ad Format DataMay 2nd 2018
AUSTRALIA’S media Agency market has scored another world first, with Standard Media Index today releasing the first ad spend for Outdoor Ad Format (Static v Digital) ad spend data.
This data is hugely significant as it provides the first view of ad spend shown by Static and Digital Ad Formats for all Outdoor sectors and 126 Product Categories.
SMI AU/NZ Managing Director Jane Ractliffe said the Outdoor media was Australia’s fastest growing media so far in 2018 (ad spend up 15.2% on Q1 2017) and most of that growth was due to the digitisation of the industry’s inventory.
And now the industry can see where that growth is concentrated.
“It’s another example of a great collaboration with our Agency partners as we can now track the Outdoor sectors benefitting the most from the industry’s Digital transformation and also see which Product Categories are driving that growth,” she said.
SMI’s subscribers can also easily compare the amounts being spent on the Outdoor media’s Digital assets to the amounts spent on Internet advertising or on Static Ad Format inventory, as shown below:
For further information contact:
Jane Ractliffe at firstname.lastname@example.org
SMI Unveils New NZ Product Category Breakthrough
Global ad spend data provider Standard Media Index has delivered to the NZ media data the first visibility on ad spend for 96 Product Categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking for the first time.
US Ad Market Grows by 3.7% in 2017 – Ad Spend on National TV Drops, While Digital, OOH, and Radio Grow
Through the entirety of 2017 (Jan. – Dec.), the advertising market grew +3.7%. Digital led the growth with an +11.9% increase. Television fell -3%, while Radio rose +5.9% and Out-of-Home rose +4.6%.