Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


True transparency, delivered at last.

Stop guessing—discover exactly where your ad spend goes. Follow your category’s actual ad spend across all media and media sectors each month, including never before seen digital granularity.


Find out how (and where) to beat your competitors.

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Leave the bewilderment of digital ad spend behind you.

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Competitor Spend Monitoring

Assess competitive ad spend activity and ROI, so you can tweak your media mix for improved ROI

Unrivaled Granularity

Discover insights across hundreds of touch-points in each category for better data-driven media planning

Like-for-Like Data

SMI has the only primary source ad spend data, obtained directly from agency payment systems


Monitor how category spend is moving across sectors with full visibility across all media types

Data-Driven Targeting

Find the best platforms and ad formats for targeting relevant in-market audiences

Premium-tier Solutions

Add customised reporting on any other dimension you require for the most accurate picture

Data at critical mass.

SMI Market Insights

Our magic is in our method.

Real Spend

We source actual ad spend from the majority of major media buying holding companies in Australia and New Zealand. No estimates, no smoke and mirrors.

Real Time

We keep our data up to date and delivered quickly. Our ad spend data across all media is cleansed, aggregated, and published fortnightly.

Real Insights

What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.

Real Results

Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.

So, what's in our toolbox?

Forget estimates. Marketers need to know what’s going on, especially in the increasingly complex world of digital media. SMI’s Category Data delivers that clarity. In Australia, we organise the agency data into 40 main product categories and 126 (and growing) digital categories. In New Zealand we have 36 product categories. Marketers now have a cross-platform view of ad spend at their fingertips so they can make important decisions based on real market trends.

Real Digital Insights

View actual ad spend data for 126 digital categories in Australia across all nine digital sectors, five ad formats, 15+ website genres and the direct and third-party buy types


Access the only real digital ad spend category data for programmatic, search, social media and video-based websites

Primary Sourced

Find actual category ad spend data sourced directly from agency payment systems

Total Sector Coverage

See all SMI Category Data across 56 media sectors to fill previous data gaps such as subscription TV, regional radio and retail outdoor

In-Depth Analysis

Cut data by geographic state, competitive media type (combined traditional and digital media ad spend), agency market, content genre and more

Historical analysis

SMI’s datasets date back to 2007 offering accurate, historical trends


SMI’s Media Data gives the only clear 360-degree picture of the Australian and New Zealand advertising markets—detailing key industry trends across all media, media sectors, state-based markets and vendors. It’s the only way to quickly know what’s actually happening in the media market, giving you the knowledge to make the right decisions.

Full Market Coverage

Monitor media mix ad spend trends on 16K+ individual media, grouped into seven major media types and 56 media sectors

Digital Accuracy

All digital vendor and category data is updated twice a month to provide the most updated and accurate view on digital ad spend trends

Pricing & Investment

Insert details on industry demand to determine inventory pricing, product investment and innovation opportunities

Comprehensive Insights

All Media Data can also be seen by content genre, geographic state and agency market

Sector Analysis

Use the data to forecast media trends, analyse potential acquisitions and create optimised media plans

Historical analysis

SMI datasets date back to 2007 offering accurate, historical trends

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Our ROI reports provide our clients with overarching trends, big-picture successes and failures, and unrivaled strategic learnings. SMI leverages best-in-class partner relationships to bring unprecedented clarity to the customer attribution journey.

Journey-wide Analytics

Access data-driven intelligence from consideration-to-purchase, tracking the impact of of TV/digital exposure

Multiple verticals

Dive into data with global partners including auto, retail, movie studios, telcos, and more

Barrier-free access

Explore previously impossible dimensions including pricing, timeliness, macro and micro views

Immediately actionable

Use information to help clients target all media type audiences based on their previous behavioral characteristics

Privacy compliance

SMI and our partners adhere strictly to established personal information protection protocols

Completely Customisable

SMI can create bespoke reports and products to fit your budget and needs

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