True transparency, delivered at last.
Stop guessing—discover exactly where your ad spend goes. Follow your category’s actual ad spend across all media and media sectors each month, including never before seen digital granularity.
Find out how (and where) to beat your competitors.Read More
Leave the bewilderment of digital ad spend behind you.Read More
Competitor Spend Monitoring
Assess competitive ad spend activity and ROI, so you can tweak your media mix for improved ROI
Discover insights across hundreds of touch-points in each category for better data-driven media planning
SMI has the only primary source ad spend data, obtained directly from agency payment systems
Monitor how category spend is moving across sectors with full visibility across all media types
Find the best platforms and ad formats for targeting relevant in-market audiences
Add customised reporting on any other dimension you require for the most accurate picture
Data at critical mass.
SMI Market Insights
Our magic is in our method.
We source actual ad spend from the majority of major media buying holding companies in Australia and New Zealand. No estimates, no smoke and mirrors.
We keep our data up to date and delivered quickly. Our ad spend data across all media is cleansed, aggregated, and published fortnightly.
What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.
Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.
So, what's in our toolbox?
Forget estimates. Marketers need to know what’s going on, especially in the increasingly complex world of digital media. SMI’s Category Data delivers that clarity. In Australia, we organise the agency data into 40 main product categories and 126 (and growing) digital categories. In New Zealand we have 36 product categories. Marketers now have a cross-platform view of ad spend at their fingertips so they can make important decisions based on real market trends.
Real Digital Insights
View actual ad spend data for 126 digital categories in Australia across all nine digital sectors, five ad formats, 15+ website genres and the direct and third-party buy types
Access the only real digital ad spend category data for programmatic, search, social media and video-based websites
Find actual category ad spend data sourced directly from agency payment systems
Total Sector Coverage
See all SMI Category Data across 56 media sectors to fill previous data gaps such as subscription TV, regional radio and retail outdoor
Cut data by geographic state, competitive media type (combined traditional and digital media ad spend), agency market, content genre and more
SMI’s datasets date back to 2007 offering accurate, historical trends
SMI’s Media Data gives the only clear 360-degree picture of the Australian and New Zealand advertising markets—detailing key industry trends across all media, media sectors, state-based markets and vendors. It’s the only way to quickly know what’s actually happening in the media market, giving you the knowledge to make the right decisions.
Full Market Coverage
Monitor media mix ad spend trends on 16K+ individual media, grouped into seven major media types and 56 media sectors
All digital vendor and category data is updated twice a month to provide the most updated and accurate view on digital ad spend trends
Pricing & Investment
Insert details on industry demand to determine inventory pricing, product investment and innovation opportunities
All Media Data can also be seen by content genre, geographic state and agency market
Use the data to forecast media trends, analyse potential acquisitions and create optimised media plans
SMI datasets date back to 2007 offering accurate, historical trends
Our ROI reports provide our clients with overarching trends, big-picture successes and failures, and unrivaled strategic learnings. SMI leverages best-in-class partner relationships to bring unprecedented clarity to the customer attribution journey.
Access data-driven intelligence from consideration-to-purchase, tracking the impact of of TV/digital exposure
Dive into data with global partners including auto, retail, movie studios, telcos, and more
Explore previously impossible dimensions including pricing, timeliness, macro and micro views
Use information to help clients target all media type audiences based on their previous behavioral characteristics
SMI and our partners adhere strictly to established personal information protection protocols
SMI can create bespoke reports and products to fit your budget and needs