Standard Media Index - Standard Media Index has the only accurate, actionable ad spend data fresh from the invoicing source, so you can tackle high stakes decisions with confidence.


Take your ad intel to the next level.

SMI knows where brand categories spend their ad dollars and how much they spend with unrivaled levels of granularity. Leverage our data to get a leg up on your competitors and reveal hidden opportunities to grow your share of spend.


Combine real ad spend with the data you’re already using to create true confidence.

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Arm your research, strategy and planning teams with truth, so they can be tactical.

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Market share

Understand your competitive set’s revenue and quickly learn how your company has performed in any product category. Easily see if you’re under or over indexing


Know who’s getting more for less by overlaying ratings

Informed Pricing

Follow market demand to deliver prices you know meet the market's ever-changing requirements


Uncover opportunities as advertiser categories continue to test new media and move spend from traditional markets

Data at critical mass.

SMI Market Insights.

Our magic is in our method.

Real Spend.

We source actual ad spend from the majority of major media buying holding companies in Australia and New Zealand. No estimates, no smoke and mirrors.

Real Time.

We keep our data up to date and delivered quickly. Our ad spend data across all media is cleansed, aggregated, and published fortnightly.

Real Insights.

What do you need to know? Choose from hundreds of different reporting dimensions to power thousands of unique insights on your own, or work with our experienced analytics team.

Real Results.

Make big-ticket decisions with assurance. SMI’s actionable, cross-media intel gives you the edge in a competitive marketplace.

So, what's in our toolbox?

Forget estimates. Marketers need to know what’s going on, especially in the increasingly complex world of digital media. SMI’s Category Data delivers that clarity. In Australia, we organise the agency data into 40 main product categories and 126 (and growing) digital categories. In New Zealand we have 36 product categories. Marketers now have a cross-platform view of ad spend at their fingertips so they can make important decisions based on real market trends.

Real Digital Insights

View actual ad spend data for 126 digital categories in Australia across all nine digital sectors, five ad formats, 15+ website genres and the direct and third-party buy types


Access the only real digital ad spend category data for programmatic, search, social media and video-based websites

Primary Sourced

Find actual category ad spend data sourced directly from agency payment systems

Total Sector Coverage

See all SMI Category Data across 56 media sectors to fill previous data gaps such as subscription TV, regional radio and retail outdoor

In-Depth Analysis

Cut data by geographic state, competitive media type (combined traditional and digital media ad spend), agency market, content genre and more

Historical analysis

SMI’s datasets date back to 2007 offering accurate, historical trends


SMI’s Media Data gives the only clear 360-degree picture of the Australian and New Zealand advertising markets—detailing key industry trends across all media, media sectors, state-based markets and vendors. It’s the only way to quickly know what’s actually happening in the media market, giving you the knowledge to make the right decisions.

Full Market Coverage

Monitor media mix ad spend trends on 16K+ individual media, grouped into seven major media types and 56 media sectors

Digital Accuracy

All digital vendor and category data is updated twice a month to provide the most updated and accurate view on digital ad spend trends

Pricing & Investment

Insert details on industry demand to determine inventory pricing, product investment and innovation opportunities

Comprehensive Insight

All Media Data can also be seen by content genre, geographic state and agency market

Sector Analysis

Use the data to forecast media trends, analyse potential acquisitions and create optimised media plans

Historical analysis

SMI datasets date back to 2007 offering accurate, historical trends

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Need something more custom? From understanding internal, and competitor attribution, to strategy and optimisation, to the creation of new transactional metrics, SMI can create bespoke programs, reports and products to fit your budget and needs.

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